In order to be able to provide high quality SEO we use different useful SEO-Tools such as
- Backlinkchecker software for linkbuilding-monitoring
- Sistrix, Ahrefs and SEMRush to check the visibility of websites
- Google Analytics and Piwik for web-tracking
There are many different backlinkcheckers online. We currently use ahrefs.com, majestic.com which also offer free trials but cost 49-99$ on a starter plan. There are also free backlink checkers available like www.backlinktest.com and http://www.european-business-connect.de/backlinkchecker.php which are not as powerful as the paid ones, though.
We use www.sistrix.de to check the visibility of our most of our own German websites, the projects of our clients and also of the competitors. Sistrix is for sure one of the best softwares to check the rankings of a website in Google.
For international clients we use ahrefs.com and SEMrush.com. One of the best free SEO tools for defined keywords is serplab.co.uk.
Further useful SEO-Tools are Google Analytics and Piwik: it is very important to understand the behavior of users on a website and check the sources for relevant traffic. With good web-tracking-software we make sure that we make constant progress when it comes to onsite-optimization.
Google Analytics and Piwik are free web analytics softwares but are very important for our daily SEO work and have a high value because we are able to get important insights in the activities of our visitors. We have been working with these tools for more than 10 years now and know how to use the provided data.
Screaming Frog SEO Spider
Screaming Frog is a great SEO tool for your onsite SEO. It gives you a very good idea of how and if a website is properly optimized when it comes to meta titles, descriptions, h1s, h2s, response codes, broken links etc. pp. It is a must-have not only for SEOs but every serious webmaster and blogger.
Google itself is very essential when it comes to SEO. But many marketers just forget to use important tools that are being provided by the search giant. A “site:www.xyz-domain.com” check can give you a very good idea of how Google views a website. Make sure that the homepage comes first and watch out for pages that should not be indexed. Good examples are “hello world!” posts, placeholder pages, disclaimers, imprints, tag- and author-pages etc.
Another must-have is Google Search Console / Webmaster Tools.