7 tips for image SEO: how to optimize pictures for search engines?

Posted by on Jun 23, 2017 in Blog | 0 comments

Professional search engine optimization refers not only to technical SEO / offpage SEO and optimized text content but also to image SEO. In this regard, ranking potentials are often times little or not exhausted, as many webmasters and even SEOs do not know how to optimize images for search engines or are simply too lazy! If you are happy to walk the extra mile and do some image optimization for Google & Co., you often times enjoy additional free traffic through image search. But how can you rank images in search engines better? We have collected 7 tips for better image SEO. SEO-friendly file name First, the actual file name should be optimized: the images should for example not be called 34339992992.png, but the file name should accurately and briefly describe the actual content of the picture. In the following picture, we used the filename “image-seo.jpg” to increase the relevance for “image SEO”. In addition, we almost always use the file format .jpg as this is sufficient in most cases (in direct comparison to .png, which is not compressed, but only minimally better quality). Further tips: best practice is to use a maximum of 2-3 words for the filename, separated by hyphens (no underscores!) and no numbers. Surely there are other opinions, but we have achieved the best results. An optimized “alt text” The so-called “alt-text” is displayed if an image can not be loaded. Additional keywords or keyword phrases can be added here in an elegant way. This “alt-text” is also the equivalent for an “anchor text” / linktext, should a link be included from the picture to another webpage. This could be important, for example, when placing an advertising banner from which you link to your own website. We usually keep the “alt-text” short and tight but you can also write a longer “alt-text”. However, in no case should you do “keyword-stuffing” – because here too, you can quickly exaggerate it! We usually add an “alt text” of 4-5 words to our pictures. Titles & image SEO Also the “title” of an image should not be neglected. Although this is not a very important ranking factor in our experience, it should not be neglected with regard to usability. The picture title is displayed when the user hovers over the image. Similar to the “alt-text”, we recommend 4-5 words, ideally using other keyword phrases or synonyms that describe the picture aptly. Image caption The “caption” also offers additional space to accommodate meaningful keywords and to inform the visitor. The caption can be slightly longer than “alt-text” and “title”, and usually copyrights and licenses are added here as well. The context of the image Also important is the immediate...

Read More

My SEO experiences in Australia

Posted by on Nov 14, 2016 in Blog | 0 comments

I have lived in Melbourne, Australia, from December 2014 until June 2016 and immersed myself in the local SEO scene there. At first sight, I had the impression that the market still had a lot of potential and not much serious competition. About 1.5 years and roughly 1000 SEO campaigns later, I come to a slightly different conclusion. In the beginning, I tried to get in touch with more SEOs and online marketers via Australian webmaster forums and SEO blogs. One of the first forums where I signed-up was http://www.flyingsolo.com.au/. I came across interesting members whom I got in touch with and whom I found quite inspiring. I eventually worked at one of the biggest digital marketing acencies in Australia and learned heaps not only about the Australian market but also about the SEO scenes in Singapore, Hong Kong, New Zealand and even the US. It seems that Google works with different algorithms in different countries, and in some cases, you can use strategies that were already out-dated in Germany about 5 years ago. Since I took care of some very huge clients that operate globally, I learned a lot about international SEO, i.e. the right set-ups for companies with many domains in different countries, proper use of hreflang tags, duplicate content issues etc. I will certainly provide some useful content concerning this in the near future. Anyway, I think that the Australian market is far more competitive than – let´s say – the Singapore, Hong Kong and Philippine market. Hence, we will focus our energy more on creating our own SEO projects in the Asian market and will provide our SEO services more for companies in the US, Australia and Germany, of course. Since we have a lot of projects in the travel industry, many of our clients are also travel-related, but we also have lawyers, eCommerce shop owners, enineers, designers and other service providers in our client pool. [last updated: November 14, 2016; first published: January 4,...

Read More

SEO Blogger in the Philippines

Posted by on Jul 18, 2015 in Blog | 0 comments

During my stay in the Philippines (my second home country after Germany) from March 2013 to December 2014 with only a short break in between, I immersed myself a little bit in the SEO scene in the Philippines. I have not been too active yet on the Philippine online market, since my focus was still the German speaking world. However, I have started a few projects targeting the Philippines in order to gather some experience. And I came across some of the most prolific online marketers and SEOs like Kaiser The Sage and SEO Hacker who were recently featured on SEJ – one of the most important sources in our industry. I think this is a great vote for the whole “Philippine SEO culture” that has some great (unknown) talents in its rows that only wait to be discovered. I always thought that there is a lot of potential in the Philippines that only needs to be developped. With about 100 million inhabitants, most of them English-speaking, there are many young Filipinas and Filipinos who could be recruitet for the worldwide English-speaking SEO world. In our Philippinen Tours Scholarship Programme, I am trying to exactly do that and recruit talented young students in order to train them and maybe win them for some online marketing / SEO jobs one day. At the moment, we support two students in Cordova, Mactan Island, who study computer sciences. In addition to their daily studies, we encourage them to also complete courses on Codecademy to get some more web development skills. We think that a good SEO needs some web development experience, apart from a good understanding how Google and its related products like Google Analytics, Google Webmaster Tools and Google Adwords work. Are you interested in becoming the next talented Philippine SEO? Then please feel free to contact me. I am always looking for new talents who want to learn more about search engine optimization, internet marketing and interesting web projects. I am running an international team of SEOs, content writers and online marketers who are only waiting for you! You can also find me on LinkedIn and...

Read More

Email marketing services

Posted by on Dec 10, 2013 in Blog | 0 comments

As online marketer one of the most important goals should be to create a good email list comprising subscribers who are interested in your website-content and who are also potential customers of your products and / or services. The importance of this can not be repeated often enough. It took me years (!) to understand the value of these email lists and to be able to get more and more subscribers. How to get subscribers to an email list? First of all, you need a good software for email marketing services. I found out that CleverReach* provides the best software for my purposes after also trying AWeber, MailChimp and some more companies. CleverReach provides great email marketing services The software tracks a lot of important data like information about the subscribers who opened my emails and which links were klicked in the emails. Hence, you are able to track the behaviour of the email-readers which is not possible with most free email providers. In order to get more subscribers to your bulk email list, you need to find a way how to make people, i.e. visitors of your website or blog, subscribe to your newsletter list. In most cases a free give-away helps a lot to raise the sign-up-rate for your newsletter. Options to register for the email list should be integrated in the sidebar, below a post or page and also within the content through text-links. But there are also plug-ins for Facebook pages to enable internet users to subscribe directly through a page on Facebook – CleverReach also offers this great option. Start email campaigns Email campaigns should always be part of the email marketing services of your provider. An automated email campaign enables you to send emails to your subscribers on specific dates / on a regular basis – and you don´t have to send them manually. An email marketing campaign could be like this: a subscriber signs up to your newsletter and gets a follow-up email after 24 hours. This process will be repeated for several days and during that process or at the end of it you can make a special offer to your fellow subscriber. The emails should be of great quality and you should make sure to link to awesome content of your website as well. One purpose of newsletters should be to get a better connection and communication with your reader(s), build a relationship and trust. Free email marketing service As a passionate internet marketer / SEO you should start to grow your email list now. CleverReach offers you a free email marketing service where you can send bulk emails to a maximum of 250 subscribers with a limit of 1000...

Read More

Hello online marketing world!

Posted by on Nov 26, 2013 in Blog | 0 comments

Welcome to rueth online. internet marketing! After many years of successful online marketing in Germany, we want to offer our internet marketing services also to the English-speaking world. With rueth online. internet marketing you can be sure to get high quality internet marketing “made in Germany” that is good enough to have online-success worldwide. We started to build websites in the last millennium, in 1999 we started to sell products on ebay to get a feeling of the internet as a new medium, a new way for marketing. In 2006 we discovered the world of blogging with www.blogspot.com, started to work with www.blog.de in 2007 and finally found WordPress in 2009 as our state-of-the-art software for many websites. Though we also use other CMS (content management systems) like Drupal, we focus on WordPress and specialized in optimizing WordPress websites and blogs. We are currently running dozens of websites and blogs with different topics like travels, diy, fashion, finances, sports / fitness and many more – but our focus is definitely on travels to South-East Asia (Philippines, Thailand, Cambodia). We would be happy to work with new international partners and want to be as reliable as possible. Feel free to contact us via e-mail to john[at]rueth-online.com....

Read More